Strategic storytelling, data-driven growth, and content that connects
Hi, I’m Michelle, a versatile copywriter, brand strategist, and content creator.
In my 10+ years of experience at YouTube, I’ve helped channels grow their brands through data-driven social media strategies, and crafted concise content that teaches millions of users how to use features and tools. I have a knack for taking complex subject matter—for example, relating to AI tools or legal policies—and distilling them into clear, digestible content.
I believe the key to impactful work is collaboration and relationship building. By truly understanding your needs, I create customized strategies and content that elevate your brand, engage your audience, and drive real results.
Let’s work together to bring your vision to life.
My services
My professional offerings cater to a diverse clientele, whether you’re a solo entrepreneur needing some extra support or an established company looking to hire for short-term projects.
Compelling Copy
Clear and conversion-driven copy that connects with your audience and elevates your brand– includes website copy, blog articles, & marketing materials
Social Media Strategy
Assistance with a content calendar, audience targeting, & guidance on the copy and imagery that will work best for each platform
Brand Overhaul
Help to create a cohesive brand image– via logos, taglines, descriptions and titling across platforms
Brand Consulting
Create the big vision for your brand or company: create a style guide, develop a strategic plan for content and social media
Project Management
Get your project over the finish line with structure in the form of customized spreadsheets, timelines, & stakeholder mapping
About me
WIP
WIP
UNDER CONSTRUCTION
Annie Steiner
CEO, Greenprint
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